WE’RE IN THE AGE GOLDEN AGE OF PRINTING

With the emergence of online marketing, it is easy to assume that ‘print is dead’. Many people say that digital marketing has taken over and “it’s the only worthwhile marketing” a lot of focus is placed on social media channels and email marketing. While we admit we may be biased, we’re not stuck in the stone age. (You’re here on our online printing website after all) what we believe though, is that there has never been a better time to make use of quality print, fast print & local print.

Here are 4 reasons why we are in the golden age of print!

EVERYTHING OLD IS MADE NEW

Social media, blogging, web articles and email newsletters are now all very ‘traditional’ marketing techniques and useful in their own right, while print has now become  ‘non-traditional’ and used far less. Gold Coast Printers agree, there’s never been a better time to use print in your marketing arsenal because what garners consumer attention is not what everyone is doing but what is out of the ordinary. Time to start thinking about some creative flyer marketing strategies.

STAND OUT FROM THE CROWD

How does one stand out from the bloke next to you? Be different! Considering that fewer people are using print, creating an original print campaign that ties back into technology could be just the juice you’re looking for.

Print gives your brand a chance to engage with people when they’re not faced with a barrage of digital clutter and get you that much-needed chance to say “hi” to your target market without being interrupted.

Fewer business are now are using flyer printing (as an example), and this means there’s a lot less clutter to read or look at, giving you the chance to make that 1st impression.

PRINT ADDS VALUE TO YOUR BRAND

Like a fine wine or whisky, there’s something that’s magical about someone taking the time to craft something of meaning. When you take the time to for example to print business cards or print flyers and distribute them into the public domain, consumers may rationalise that if you have taken the time to print your message, it must be something of value, it must be legitimate! In a world that seems to be more and more digital as the days go by add the value of substance to your brand.

PRINT ENGAGES THE SENSES

If you can stimulate the tactile senses of your market with your message the greater your chance the message you are conveying will be remembered. Print engages far more senses than digital media! Look, Touch, Smell & Taste (If you’re a goat:)

Holding print in your hands, whether it is a booklet, poster, brochure, wedding invitation, business card or letterhead, piques the senses. You feel the luxury and weight of the stock before you, and the subtle, unique waft of the ‘fresh print’ smell helps fuels your imagination. Genuinely exquisite graphic design and finished print grabs attention in a way that digital media can only dream of, and while digital media has grown over recent years, it will never offer the emotive delight, nor the longevity of print.

READY TO PRINT SOMETHING AMAZING? WE ARE GOLD COAST PRINTING COMPANY. WE BELIEVE IN QUALITY, SERVICE AND OUR KEEPING BUSINESS LOCAL.

LOVE YOUR LOCAL

localprint.com.au Team